BAHASA INGGRIS BISNIS 1

1. TYPE OF BUSINESS LETTER

       Business Letter or business letter is a letter used in business or work related activities. Usually this letter serves as a media liaison between the organization or company with clients or colleagues. Lots of examples are included in this business letter, for example: work orders, agreement, letters of dismissal and others.

·        Sales Letters
Typical sales letters start off with a very strong statement to capture the interest of the reader. Since the purpose is to get the reader to do something, these letters include strong calls to action, detail the benefit to the reader of taking the action and include information to help the reader to act, such as including a telephone number or website link.

·       Order Letters
Order letters are sent by consumers or businesses to a manufacturer, retailer or wholesaler to order goods or services. These letters must contain specific information such as model number, name of the product, the quantity desired and expected price. Payment is sometimes included with the letter.

·       Complaint Letters
The words and tone you choose to use in a letter complaining to a business may be the deciding factor on whether your complaint is satisfied. Be direct but tactful and always use a professional tone if you want the company to listen to you.

·        Adjustment Letters
An adjustment letter is normally sent in response to a claim or complaint. If the adjustment is in the customer’s favor, begin the letter with that news. If not, keep your tone factual and let the customer know that you understand the complaint.

·        Inquiry Letters
Inquiry letters ask a question or elicit information from the recipient. When composing this type of letter, keep it clear and succinct and list exactly what information you need. Be sure to include your contact information so that it is easy for the reader to respond.

·        Follow-Up Letter
Follow-up letters are usually sent after some type of initial communication. This could be a sales department thanking a customer for an order, a businessman reviewing the outcome of a meeting or a job seeker inquiring about the status of his application. In many cases, these letters are a combination thank-you note and sales letter.

·        Letters of  Recommendation
Prospective employers often ask job applicants for letters of recommendation before they hire them. This type of letter is usually from a previous employer or professor, and it describes the sender’s relationship with and opinion of the job seeker.

·        Acknowledgment Letters

Acknowledgment letters act as simple receipts. Businesses send them to let others know that they have received a prior communication, but action may or may not have taken place.

·         Cover LetterCover
letters usually accompany a package, report or other merchandise. They are used to describe what is enclosed, why it is being sent and what the recipient should do with it, if there is any action that needs to be taken. These types of letters are generally very short and succinct.

·         Letters of Resignation
When an employee plans to leave his job, a letter of resignation is usually sent to his immediate manager giving him notice and letting him know when the last day of employment will be. In many cases, the employee also will detail his reason for leaving the company.

2. STYLE OF BUSINESS LETTER

• Full Block.

Full block style is a letter format in which all text is justified to the left margin. In block letter style, standard punctuation is placed after salutations and in other headings. Open punctuation, however, refers to a modification of style where all nonessential punctuation is omitted. A few key factors will help you understand block style format and the difference that open punctuation makes.

• Semi-block style

Semi-blok fromat: in a format this text parallel left and all paragraphs in the letter is indented. Format shape on this letter on letter head, date, complementary a close, and signature being in a position flattened right. In the layout uneven right, but can dibilangg flattened middle. Other parts on a letter as inside address, subject, salutation, body of letter, and enclosure if terdapatnya attachment letter,Being flattened on the left.

• Simplified-style                                  

Simplified-style business letters contain all the same elements as the full-block and semi-block letters. Like the full-block format, the simplified format left-justifies every line except for the company logo or letterhead. The date line is either slightly right of center or flush with the center of the page. Letters written in the simplified format have fewer internal sections, such as the body, salutation and date line.

Using the simplified style is the most useful at times when you don’t have a recipient’s contact name. Because the simplified style does not require a salutation, you don’t need the person’s name. The simplified format does away with unneeded formality while maintaining a professional approach.

• Modified Block

The Modified Block style's return address (Dixie reminds you that you use the return address only in case there is no letterhead), date, complimentary closing and the signature line are at the center of the paper, or rather to the right of center. Everything else is flush with the left margin. Most of us are comfortable with this business letter layout as it has traditionally been the most commonly used. Judge for yourself how much you like it:

Dixie invites you to go to the Modified Block page on her site where you can try out a modified block format generator, see additional business letter elements and even practice writing a business letter in modified format.

• Indented

In case of the indented/semi-block layout the paragraphs in the body are indented one tab stop. So, you need to use two tabs: one for the indented paragraphs and one for the return address (again, in case no letterhead is used), date, complimentary closing and signature line. Dixie thinks this style is a little outdated. On the other hand, most of us are comfortable with it and a lot of companies still use it. This is how it looks:

Again, Dixie has a separate page on her site with an Indented Business Letter Format. Check it out for more details, especially on using a letterhead.

LINK :

http://www.bigbanktheories.com/pengertian-jenis-dan-contoh-letter-dalam-bahasa-inggris/

http://www.savvy-business-correspondence.com/FormatofBusinessLetters.html

https://hadi27.wordpress.com/style-of-business-letter/